eMetrics Summit London
etc.venues, 200 Aldersgate, 12-13 October, 2016
Co-founder and Managing Partner
Els Aerts is the A in AGConsult, a Belgium-based usability and conversion optimization company. She’s been optimizing websites based on user research since 2001. Els is a big fan of old school in person user testing and has moderated nearly a thousand of them. She works for a very diverse portfolio of clients including B2C, B2B and non-profit organizations.
Information about Els Aerts's session will follow soon.
Co-founder & CRO consultant
Pieter started building websites in 1998 and for the last 10 years has been expanding his skills as a developer, analytics guy and CRO consultant. During that time, he's helped a number of companies transform their digital marketing strategy using code and numbers. Over the last two years, he's been working with optimisation techniques and Google Analytics.
Together with Craig Sullivan he co-founded Profitgrid in 2016, which is an analytics and monitoring platform for a completely new way to optimise websites.
Pieter Baecke is speaker of the following session:
Tom Betts joined the Financial Times in 2009 and is Head of Data Analytics & Campaign for the Financial Times. Analytics is a significant and fast growing part of the FT's business and Tom is responsible for the smart use of data to drive the FT's business. He leads a globally-focused team with analysts based in the US, UK and Asia. Prior to joining the FT, Tom operated in a consultancy capacity both independently and for a UK-based customer data and analytics consultancy (Detica). He was responsible for customer analytics and leading large scale data mining projects across multinationals in telecoms and financial services as well as extensive work in government. Tom holds an MSc in Informatics from the University of Edinburgh and a BSc in Artificial Intelligence from the University of Sussex.
Tom Betts is speaker of the following session:
Data Runs Deep
Damion Brown is speaker of the following session:
Matt Curry is Head of e-Commerce for Lovehoney. He’s seen things you wouldn’t believe actually exist let alone are bought online, is not easily embarrassed and has worked in e-commerce for over 10 years. Previous to perverting the nation, he sold frozen food to the elderly. He’s a statistician by trade, a perfumer by fancy and a constant delight at parties. You can find him on Twitter @mattycurry
Matthew Curry is speaker of the following session:
Data Insight Developer
Mark works as a Data Insight Developer for IIH Nordic. He is a Google Developer Expert for Google Analytics, Adobe Certified for Adobe Analytics and an RStudio advocate, and has been working with web analytics APIs in the cloud for enterprises since he arrived in Copenhagen from the UK in 2010.
Mark Edmondson is speaker of the following sessions:
Mark Edmondson is moderator of the following session:
John Elder Ph.D.
Founder & Chair
John Elder chairs America's most experienced Data Science consultancy. Founded in 1995, Elder Research has offices in Virginia, Maryland, North Carolina and Washington DC. Dr. Elder co-authored 3 award-winning books on analytics, was a discoverer of ensemble methods, chairs international conferences, and is a popular keynote speaker. John is occasionally an Adjunct Professor of Systems Engineering at the University of Virginia, and was named by President Bush to serve 5 years on a panel to guide technology for national security.
Information about John Elder Ph.D.'s session will follow soon.
Andrew has four years of experience in Digital Analytics, spending the last three years within BskyB division of Sky IQ. Andrew heads the Technical Analyst within the BskyB division of Sky IQ. In his role, he has spent the last three years promoting the usage of Adobe Analytics for data driven decisions and becoming self-serve. Andrew has a passion for entrepreneurship, automated reports and 360 degree view of customer data.
Andrew Gerhardt is speaker of the following session:
Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.
Information about Karl Gilis's session will follow soon.
Stéphane Hamel is a seasoned consultant, Faculty Chair, Digital Analytics for Simplilearn / MarketMotive and distinguished thought leader in the field of digital analytics. Recognized as Google Product Strategy/Expert (2016) and named Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model, the Web Analytics Solution Profiler (WASP) quality assurance tool as well as other tools and concepts throughout the years. Stéphane has previously held a leadership position with award winning Cardinal Path agency, board positions with the DAA and thought hundreds of students enrolled in the UBC Award of Achievement in Digital Analytics and graduate-level marketing classes at Laval University. In addition, Stéphane co-manages the largest Google Analytics user community on Google Plus and serve on a number of advisory boards for agencies, startups and vendors in the digital analytics industry. He is frequently called upon to speak at conferences around the world and an often-quotedmedia contributor on the topic of digital intelligence and analysis. Stéphane holds an MBA in eBusiness and work from home in a historical heritage area called Île d’Orléans, near Québec-city, Canada.
Stéphane Hamel is speaker of the following session:
Leading Digital Services
Liverpool John Moores University
Dominic has been creating digital experiences for over 15 years in a range of sectors and now heads up Digital Services at LJMU. He's an advocate for UX and customer-centric "insight" driven design and has been shifting organisations towards data driven developments whilst still keeping "user needs" at the heart of their digital offerings.
Dominic Hurst is speaker of the following session:
Information about Patricia Kendall's session will follow soon.
Head of Marketing Technology & Operations
Steve Lok is speaker of the following session:
Lost My Name
Carmen is a Data Scientist at Lost My Name. Carmen is fascinated with behavioural analytics and is continously expanding the range of analytical techniques, programming skills and business questions to ask in order to better understand the customer journey and customer intent.
Carmen Mardiros is speaker of the following sessions:
Digital Transformation Lead
In the world of marketing analytics, Neil has always been at the forefront of his field. Over the past 25 years Neil has accumulated a wealth of experience and expertise working across a variety of marketing analysis and research disciplines. For the last 12 years Neil has worked predominantly in digital channels both as a marketer and as a consultant combining a strong blend of commercial and technical understanding in the application of consumer insight to help major brands improve performance . During this time he also served as a Director of the Web Analytics Association for two years.
Neil's expertise ranges from advanced analytical techniques such as segmentation, predictive analytics and modelling through to quantitative and qualitative customer research.
Neil Mason is speaker of the following session:
Senior Digital Analytics Manager
Information about Benjamin Mercier's session will follow soon.
Peter has been working in Digital Analytics since 2006 and is recognised as one of the leading European experts in the field. He is a co-founder of LeapThree, a London based Digital Analytics consultancy and Google Analytics Certified Partner. This agency is the result of a merger between L3 Analytics and AEP Convert. LeapThree works with clients of all sizes and sectors, helping teams to operate smarter through the use of data, directly leading to improvements in business performance. Peter also founded MeasureCamp, a Digital Analytics unconference, and co-founded MeasureBowling, two key Digital Analytics community-run events now held globally.
Peter O`Neill is speaker of the following sessions:
Peter O`Neill is moderator of the following sessions:
- Mentoring the Machine
- Triple Threat: Tech, Data, & Content combine to transform The Economist - from Rag to Riches
- Accelerating Your Career
- Lessons from history: What can British Photo Reconnaissance in WW2 teach about how to organise digital analytics today?
- Let's get talking - Attendee Roundtable Discussion
- Attribution: Keeping Marketing Spend Under Control
- Financial Times Chief Data Officer Fireside Chat
- Getting Closer To Content With Advanced Analytics
- Digital Analytics Implementation Strategy in a Large Company
- Digital Analytics in the Cloud
- Most. Advanced. GTM Deployment. Ever.
- Google Analytics Shortcuts to Optimising Cross Device Experiences
Digital Analytics, SEO & PPC Consultant
Phil Pearce is speaker of the following sessions:
Dela Quist is CEO of Alchemy Worx the first and largest digital agency with a 100% focus on email, in the world. With offices in Atlanta and London Alchemy Worx has over 65 email specialists who work with a wide range of high profile global brands like Vodafone, Hilton Hotels, Sony, Tesco, Lilly and Virgin Holidays. Dela is an entertaining and no-nonsense speaker, who by his reckoning has spent over 20,000 hours thinking about email marketing. He has pioneered research into the Nudge Effect of unopened email, and the surprising effectiveness of longer subject lines. Prior to founding Alchemy Worx Dela spent over 15 years in magazine, newspaper and online publishing.
Dela Quist is speaker of the following session:
Jordi Roura i Rabat
Technical Digital Analyst
Schibsted Classified Media
Jordi is the Technical Digital Analyst at Schibsted. For almost 20 years he has been dedicated to finding technical solutions to complex business problems. Having started as a developer, he was easily seduced by the golden glow of analytics and has been the marketing department's best friend in IT ever since. If something needs to me tracked, measured or kept an eye on, he knows what it takes to capture the data, interpret it and put it to good use. He is also a notorious cerevisaphile and gastronomical tourist.
Jordi Roura i Rabat is speaker of the following session:
Director of SEO
Martijn Scheijbeler, works on Growth & SEO for Postmates, making sure that you get the products you want through on-demand delivery. He's passionate about Growth, SEO, Product Marketing, Web Analytics and CRO.
Martijn Scheijbeler is speaker of the following session:
Jim Sterne, Conference Chair of the Marketing Analytics Summit is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.
Jim Sterne is speaker of the following sessions:
Jim Sterne is moderator of the following sessions:
- Digital Analytics - Thrills and Chills
- Website Optimization Process
- Turning a Reporting Into an Action System
- Email Marketing: Metrics for the Customer Age
- Is Your Site Performance Driving You Crazy?
- Creating an Effective Digital Service through Insight Driven Design
- Opportunities and Threats for Digital Analysts Today - An eMetrics Veteran shares his Perspective
- How to Analyse and Monitor the Health of your Customer Base
- Let's get talking - Attendee Roundtable Discussion
- Financial Times Chief Data Officer Fireside Chat
Craig has been blending UX, Analytics, AB Testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more.
By teaching teams and companies to build and measure products differently, he helps unlock the hidden value and growth in every product. Using these approaches, his clients have found over £2Bn in incremental annual revenue in the last 5 years.
Craig lives in Blackheath, London, with his daughter and an entourage of cats and pug dogs. He likes to relax growing organic vegetables, doing the odd spot of DJing badly and reading hard boiled Crime Fiction. You can find him tweeting as @OptimiseOrDie on everything to do with Numbers, UX and Psychology.
Craig Sullivan is speaker of the following session:
D4t4 Solutions Plc
Matthew Tod is a Director at D4t4 Solutions Plc and has recently launched a new data, analytics and AI professional services division at the AIM-listed data solutions provider. Before joining D4t4 Solutions, Matthew led the Customer Consulting Group at PwC after the digital analytics consultancy at which he was CEO, Logan Tod & Co., was acquired. Matthew was previously Chief Executive at full service marketing agency Publicis Networks, London, a subsidiary of Publicis.
Matthew holds a B.Sc. (Hons) in Biotechnology from Kings College London University and an MBA from Warwick University.
Matthew Tod is speaker of the following session:
Dr John Woods trained as an astrophysicist at Oxford and started his career in data analysis and visualisation for the bioinformatics industry. He was a pioneer in UK web analytics, founding Site Intelligence (which eventually became iJento) in 2000 and helping the company grow to become a supplier to businesses such as Expedia and FT.com. Since leaving Site Intelligence he has retained an active interest in digital analytics and digital marketing alongside other entrepreneurial activities. Today he is a director of Sharp Ahead, a generalist digital marketing agency specialising in demand generation for ambitious midsize B2B companies.
John Woods is speaker of the following session: