eMetrics Summit London
etc.venues, 200 Aldersgate, 11-12 October, 2017
Jonathan Brech is speaker of the following session:
Founder & CEO
Vicky Brock is founder and former CEO of a high-growth technology start-up, Clear Returns, which helps retailers boost profits by understanding and tackling their returns. Vicky won Innovator of the Year at the 2014 FDM everywoman in Technology Awards & led Clear Returns to be named top Tech StartUp in Europe, by the European Commission. She graduated from King’s College London, Birkbeck and MIT. She is a Director Emeritus of the Digital Analytics Association and previously worked with Google Analytics, HP and Tesco Clubcard. Named by Forbes.com & Bloomberg as one of the 9 top female tech CEOs to watch, she is also a Tech London Advocate and one of Computer Weekly’s Top 50 Women in IT. Get Market Fit, Vicky’s new company, is the vehicle for her next tech startup - currently in discovery mode!
Visit her website at https://vickybrock.com/blog and follow her on Twitter @brockvicky
Digital Intelligence Controller
Lucy heads up the Digital Intelligence team at Argos. Before that, she was also at Argos doing special projects, with a year’s overlap giving her the intriguing title of “Digital Intelligence and Special Projects Controller” – but she definitely doesn’t work for MI6. She comes from a strategy background, having worked at OC&C strategy consultants and in the strategy team at EMI. She segwayed into the world of strategy & analytics after having had enough of fruit flies during her PhD in Developmental Biology.
Analytics Team Lead
James works as an Analytics Team Lead at Seer Interactive, is an avid cook in his spare time, is a podcaster, thinks the Fermi Paradox is fascinating and serves on the Associate Board of the Covenant House Pennsylvania that benefits homeless youth.
James Corr is speaker of the following session:
Head of Analytics at Hays previously at companies such as Hilton Hotels and Experian.With a PhD in Artificial Intelligence Suniel tackles the big questions and complex problems. Whilst at Hilton he addressed one of these by discovering site errors totalling a loss of $3 million per year in bookings.
Suniel Curtis is speaker of the following session:
Fang Digital Marketing
Jeff Ferguson is the CEO and Founder of Fang Digital Marketing (www.fangdigital.com), a boutique digital advertising media agency, specializing in search engine and social media marketing, and much more. With over 20 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. Jeff’s clients have also included renowned brands such as Belkin, CBS, eHarmony, JustFab, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, and Sony. Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for the three years in a row, Jeff Ferguson is no stranger to the industry speaking circuits throughout the US, Europe, and Asia. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.
Jeff Ferguson is speaker of the following session:
Andrew has four years of experience in Digital Analytics, spending the last three years within BskyB division of Sky IQ. Andrew heads the Technical Analyst within the BskyB division of Sky IQ. In his role, he has spent the last three years promoting the usage of Adobe Analytics for data driven decisions and becoming self-serve. Andrew has a passion for entrepreneurship, automated reports and 360 degree view of customer data.
Andrew Gerhardt is speaker of the following session:
Doug is President of all things data at ConversionWorks, a digital analytics and conversion rate optimisation agency that helps clients generate more value from their websites. Doug has over 20 years industry experience working with global brands such as Diageo, Haymarket Media, Which? and giffgaff on CRO and Web Analytics projects.
Doug Hall is speaker of the following session:
Advancing from junior data analyst to marketing director in 3 years, Marek combines analytics, programming and automation to achieve budget optimization with sustainable marketing mix. After working for the 2nd biggest e-commerce retailer in Czech Republic, he recently switched to travel & leisure online business. Marek also competes at international amateur piano competitions having played the instrument since the age of 4.
Marek Kobulsky is speaker of the following session:
Anna started measuring success with web analytics in 2008 and hasn’t looked back since. She started in online marketing before moving purely to analytics and taking this even further by founding her own analytics consultancy in 2016. With agency, in house and own business experience she has worked with many different companies, budgets, scales and teams, leading to a well-honed skill in translating geek speak to non-geek to help everyone in the business gain what they need from analytics.
Matthew Lindley is speaker of the following session:
Peter has been working in Digital Analytics since 2006 and is recognised as one of the leading European experts in the field. He is a co-founder of LeapThree, a London based Digital Analytics consultancy and Google Analytics Certified Partner. This agency is the result of a merger between L3 Analytics and AEP Convert. LeapThree works with clients of all sizes and sectors, helping teams to operate smarter through the use of data, directly leading to improvements in business performance. Peter also founded MeasureCamp, a Digital Analytics unconference, and co-founded MeasureBowling, two key Digital Analytics community-run events now held globally.
Peter O`Neill is speaker of the following session:
Peter O`Neill is moderator of the following sessions:
- Let’s get talking – Attendee Roundtable Discussion
- Women in Analytics
- Artificial Intelligence for Marketers, Hold the Math
- The Pathway to Self Service
- How to Create, Grow and Mature Digital Analytic Capabilities.
- The Math of CLV
- The KFC 12 Point Manifesto for Analytics
- We Were Promised Jetpacks
- Ninja and Pirates and Jedi - Oh My! Driving Cultural Change Within a Complex Organization
- UX for Dashboard Design to Improve Productivity
- Exploiting Customer Lifetime Value through Advanced Analytics
- Why we built our Analytics from scratch
- Data Science Techniques to Demonstrate A/B Test Incrementality
General Manager, Social Network Moderator
"Wandering" Dave has served the Digital Analytics Association as primary moderator of the best practices Web Analytics Forum since 2006. His analytics work includes designing the performance measurement framework and social media strategy for adidas for the 2010 World Cup, as well as consulting for numerous global clients and pro bono projects.
Dave Rhee is speaker of the following session:
Head of Analytics
With 14 years of analytic experience, Anne Sargeant heads up Lynchpin’s analytics team, where she works with a host of blue chip clients including HSBC, Canon and Nationwide. Previously she held senior analytic roles at Symantec, Avis, Experian and SPSS Ireland.
Anne has a Masters Degree in Statistics and is an expert in data mining, predictive analytics and statistical modelling. Anne builds segmentation, loyalty and channel attribution models, blending data from multiple sources including online and CRM databases. This enables Lynchpin clients to better understand their customers, improve marketing performance and advance their businesses by making the best decisions.
Anne Sargeant is speaker of the following session:
Annabel is a Senior Product Analyst at reed.co.uk. In role she is responsible for the Digital Analytics and Measurement Strategy for a range of reed.co.uk’s products. She looks after the analytics implementation via Google Analytics and Google Tag manager as well as analysis of user behaviour and customer feedback to improve product features and user journeys across reed.co.uk’s Website and Mobile App.
Annabel St John-Lyle is speaker of the following session:
Mark is Head of Data Technology at Financial Times. Data Technology is responsible for providing a platform for the rest of the company to use and build upon. We pride ourselves on being leading edge, but not bleeding edge with Data at the FT.
Mark has been at the FT for 5 years in roles focussed on data and analytics. I am always looking to share and learn with teams outside the FT.
Mark Stephens is speaker of the following session:
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Summit - www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association - www.DigitalAnalyticsAssociation.org
Jim Sterne is speaker of the following session:
Jim Sterne is moderator of the following sessions:
- Managing Analytics Where Ever You Are
- How Understanding People Informs Measurement Strategy and Improves ROI
- Evolving Software Data Collection: Lessons and Best Practice in Tagging and Analytics
- Search Marketing in the Age of Robots
- Persuasive Design … for Analytics
- Let’s get talking – Attendee Roundtable Discussion
- Women in Analytics
Craig has been blending UX, Analytics, AB Testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more.
By teaching teams and companies to build and measure products differently, he helps unlock the hidden value and growth in every product. Using these approaches, his clients have found over £2Bn in incremental annual revenue in the last 5 years.
Craig lives in Blackheath, London, with his daughter and an entourage of cats and pug dogs. He likes to relax growing organic vegetables, doing the odd spot of DJing badly and reading hard boiled Crime Fiction. You can find him tweeting as @OptimiseOrDie on everything to do with Numbers, UX and Psychology.
Craig Sullivan is speaker of the following session: